A unique opportunity for graphic design has recently presented itself, that of an outdoor digital sign. Popular in Menomonie—but often over or improperly designed—these signs offer interesting design constraints. Presented at 7:3 aspect ratio with merely 144 x 336 pixels, this particular sign is actually one of the more high-quality signs on offer. Some have even fewer pixels. The ubiquity of these distracting signs make the design opportunity one of care for drivers attention, while tryign to solve the problem of offering maximum information with minimal design.
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